Project Showcase
Digital Marketing and Communication
Hey there! Welcome to my project overview of all of my exciting projects :)
A lot of the examples of my work are with my long-term marketing adventure with Senbird Tea, a wonderful Japanese tea company all about sharing the goodness of Japanese tea with the world.
I'm thrilled to take you through some of the incredible work I've done for these brands!
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Capturing Narratives
Website Copywriting
I always write copy with full authenticity and a sprinkle of creativity. The focus was on capturing the essence of Japanese tea while maintaining conciseness and informativeness.Throughout the copy, I embraced a warm and inviting tone to ensure visitors felt welcomed and intrigued to explore further. Every page aimed to be a learning experience, offering valuable insights into the traditions and delights of Japanese tea.This project was not just about writing copy; it was about sharing the passion and joy of Japanese tea. I hoped to deliver copy that not only informs but also sparks curiosity and a love for Japanese tea culture in each visitor.
Featured
Blog Posts
THE MEANING OF ICHIGO ICHIE: MAKING THE MOST OF EVERY MOMENT
Ichigo Ichie is a Japanese proverb with many translations. Literally, it means “one time, one meeting”, but can be translated as “one lifetime, one encounter”... Read More >
How Japanese Matcha green tea powder is made
Matcha is a green tea powder made from shade-grown grounded Camellia Sinensis tea leaves called tencha. Tencha is a type of green tea that is... Read More >
A GUIDE TO HOJICHA: DIFFERENT TYPES, BENEFITS & HOW TO BREW
Hojicha Roasted Green tea is a popular tea in Japan known for its fragrant aroma, toasty and nutty flavors and it's soothing benefits. This tea... Read More >
Need a comforting drink to enjoy at any time of the day? A hojicha latte may be the perfect drink for you! In Japan and... Read More >
3 WAYS TO USE GREEN TEA LEAVES IN YOUR GARDEN
Drinking a daily cup of green tea can inspire many things in our lives. Whether it is inspiring us to take more moments to slow...
Read More >
JAPANESE CAST IRON TEA KETTLES: HISTORY OF THE TETSUBIN
You may have heard or seen Japanese tea lovers refer to a tetsubin (鉄瓶, which means ‘iron kettle’) but may not have been entirely sure... Read More >
Creating Enthusiasm
Email Marketing Campaigns
Good for You, Good for the Planet Campaign
I had the pleasure of creating and building the entire marketing campaign to promote Senbird Tea's groundbreaking sustainability initiative. As the first Japanese tea brand to adopt a completely sustainable approach and use recyclable packaging, the campaign carried a powerful message of environmental responsibility and tea lovers' well-being.Email design by Vanessa,
Lead Brand Designer
Perfect Brews for Every Moment CampaignThis was another fun email marketing campaign I was able to build to promote the launch of the HARIO x Senbird Tea collab of cold brew teaware bottles. The goal was to capture the attention of tea enthusiasts and potential customers, emphasizing the refreshing and hassle-free nature of cold brew tea for the summer season. I aimed to showcase the convenience and versatility of the new teaware bottles while also creating a lot of hype!Email design by Vanessa,
Lead Brand Designer
Engaging audiences
Social Media Post Copy
In this section, you'll find a collection of engaging and impactful social media post copy that I have crafted for the Japanese tea company. Through my passion for storytelling, I wanted to convey the comfort and peace that drinking tea can bring. I strive to create content that not only resonates with the target audience but also sparks meaningful interactions and drives results.
Photographed and staged by me
Photographed and staged by me
Photographed and staged by me
Facebook Post Copy
Youtube Post Copy
Facebook Post Copy
Capturing Moments
Photography Work
Senbird Tea
A wonderful Japanese tea company all about sharing the goodness of Japanese tea with the world. I'm thrilled to take you through some of the incredible work I've done for this fantastic brand. View More >
Alma Rosa Picnics
This Minneapolis-based picnic brand is dedicated to curating luxurious picnics that transform outdoor gatherings into unforgettable experiences. From whimsical setups in lush parks to intimate gatherings by tranquil lakeshores, Alma Rosa Picnics brings a touch of elegance and sophistication to every occasion. View More >
Good Day Drinks
A delightful and whimsical pop-up cafe that serves up pure happiness in every sip. Their passion for creating magical drinks led them to craft the most refreshing and luscious 100% fresh strawberry, melon, and banana Korean milkshakes you've ever tasted -- each milkshake handcrafted with love. View More >
Music in the Forest
Music in the Forest was a captivating photo project that harmonizes nature's beauty with the magic of music. Wandering forest trails, I captured each musician with their beloved instrument. Each photograph creates a profound connection between music and the natural world.
View More >
Midwinter
A collection of winter photography done over the years.
View More >
Compelling Stories
Videography Work
Senbird Tea
Every video on the Senbird Youtube feed I have edited or been a part of in some shape or form.
Feel free to check out their YouTube channel to see the full extent of work I have done. :)
Product Feature: Brewing Sencha with a Tetsubin Tea Kettle
Storyboarded, directed, and edited by me. Filmed by Toshi.
View on Youtube >
Brand Ad: The Goodness of Japanese Tea
Storyboarded, directed, filmed, and edited by me.
Brand Ad for Amazon.
Summer Website Banner
Edited by me. Filmed by Toshi.
View website >
Campaign Ad: Good for You, Good for the Planet
Storyboarded, directed, filmed, and edited by me.
View META Ad >
Campaign Ad: Perfect Brews for Every Moment
Storyboarded and edited by me. Filmed by Toshi.
View META Ad >
IG Reels: One Summer's Matcha
Storyboarded, directed, filmed, and edited by me.
View Reel >
IG Reels: Brewing Genmaicha
Storyboarded, directed, filmed, and edited by me.
View Reel >
Podcast Project
The Heated Table
Omniscient Reader #1
Webtoon Club - The Heated Table Episode #6
If you're not at the table, you're on the menu!
The Heated Table is a webtoon podcast project created by me, my sister, and 2 of our childhood friends. During this podcast, the 4 of us discuss various popular webtoons and our reactions while reading them. From the latest and greatest to the bad and ugly, we share and discuss all things Webtoon related at The Heated Table.
This project has been on hiatus due to life simply getting busy, but we do hope to continue posting someday in the future!
View on Youtube >
Episode Facilitated by Andrea
Video edited by me, Andrea, May & Angela
Audio mixing & mastering by me
Intro Animation by May
preserving culture
Video Work for the
Minnesota Filipino Community
"Kahit Saan Sa Gitna"
A Spoken Word piece by AJ TaburaChoreography by: Laila, Savannah, and Kristina
Filming and Video Production by: Renee,
May, and Richie
Nature stills and B-roll by: Cyril Ortega
Cinematography and Edited by May
View on Youtube >
Prevent Death
(Maiwasan ang Kamatayan)
This piece was an animatic project I completed for class during the 2021 Spring Semester. The final project was to create, write, produce, and then edit a pilot episode of a TV series. Due to Covid-19, we were unable to be in person and therefore had to create animatics instead of a full live-action episode as per the original curriculum plan.When writing Prevent Death, I took a lot of inspiration from my own Filipino heritage and love for various Asian folklore and myths. Researching these stories allowed me to dig deep into my roots—beneath the layers and layers of colonization that had oppressed the Philippines for centuries and read folktales and myths that almost were erased. I learned how rich and abundant Filipino culture was through each story and myth I came across while also learning about different customs and superstitions.All of the research I did became a strong foundation and inspiration for me as I wrote Prevent Death. The story is whimsical and light-hearted, yet serious when needed to be. I hope that those who watch are able to enjoy the characters and their journey.
View on Youtube >
Nominated: Outstanding Editor Award
Upper Midwest Emmys - Student Production AwardsAwarded: Honorary Mention
Tokyo International Monthly Film Festival
Philippine Culture Night 2021
Philippine Culture Night is a yearly event hosted by the Philippine Student Association at the University of Minnesota. This event showcases Filipino culture and history and its impacts on the Filipino-Minnesotan community. It is open to everyone on and off campus.Due to the pandemic, this typically in-person event had to be virtual. I was in charge of creating and editing video content for the event as well as livestreaming it for viewers across the entire United States and the Philippines.Below is an example of content I edited to showcase during the 2-hour live-streamed event.
View on Youtube >